Pop Art is Cool

Pop art or Pop art is an artistic movement that emerged in the 1950s in the United Kingdom, but reached its maturity in the 1960s in the United States. The name of this aesthetic-artistic school was given to the British critic Laurence Alloway (1926 - 1990). One of the first and most famous images related to the style - which in some way became a paradigm of it - is the collage by Richard Hamilton (1922 - 2012): What Exactly Makes Today's Homes So Different, So Attractive?, from 1956. Pop art proposed that we acknowledge the crisis of art that was ravaging the 20th century, and in this way intended to demonstrate with its works the massification of capitalist popular culture. It sought the aesthetics of the masses, trying to find the definition of what (pop culture) would be, approaching what is usually called kitsch.